Designing a new platform for
Music, Art, Culture and Experiences
EN Atlas Electronic invited us to revise its visual identity after a recent concept reorientation towards a platform for music, arts and culture at large. In response, we collaboratively designed a language built on the pillars established by Tijn De Kok in the original identity. The new Atlas Electronic combines the unrivalled possibilities of Islamic design grids with minimalism as the basis of the new concept: navigating the world in search of knowledge and experiences; exploring the possibilities of authentic future communities.
FR Atlas Electronic souhaitait réviser son identité visuelle à la lumière de sa nouvelle orientation comme plateforme pour la music et la culture. À la demande d’Atlas Electronic nous avons, de manière collaborative, imaginé un langage contruit sur les piliers établis par Tijn De Kok dans l’identité initiale. Le nouvel Atlas Electronic associe les possibilités inifinies des grilles de design islamique et le minimalisme à la base du nouveau concept: naviguer le monde en quête d’experiences du savoir, explorer les possibilités de communautés communauté futures authentiques.
1.
BUILD YOUR MODULES
ON 4-FOLD SYMETRY
AND GENERATE
2.
MAKE GRID
DELIBERATELY APPARENT
AND TEST
MAKE GRID
DELIBERATELY APPARENT
AND TEST
3.
GENERATE MORE
BECAUSE OF IT’S INFINITE
4.
MAKE IT POP!
FOR 1:1 SOCIAL NETWORKS
5.
MAKE IT POP!
FOR ALBUM COVERS
6.
MAKE IT POP!
FOR 9:16 STORIES
